ADA develops and commercializes innovative technologies to sustain the viability of coal as a critical national resource. We provide cost effective products to reduce emissions, increase efficiency and improve the competitive position of our customers. Successfully achieving this mission will result in a significant financial return for our shareholders.

Safety
We must always work and act safely. The well being of our employees and co-workers is a top priority for us.

Quality Products and Service
We strive to provide products that meet or exceed the standards of the electrical power industry.  Our service after the sale must be timely and complete to provide value to our customers

Teamwork
We will work together with our customers to find the best solutions to their problems. Our employees will work together to insure we meet our customers expectations.

Integrity
We expect honesty, respect and dignity from our employees. They must treat our customers and each other with these qualities for us to be successful.

Initiative
We must always try to improve the way we do things. We expect our employees to continually strive to find better ways to do their jobs and help our customers improve their operations.

Adaptability
We must remain flexible and open to change as we discover new ways to conduct our business. 

Reputation
How we are viewed by our customers and the power industry are very important to our success. We must combine all of our best qualities to earn the respect of our customers.

Lifetime Learning
Our industry is full of challenges and is always changing.  We encourage and reward intellectual curiosity and the drive to expand our knowledge base.